Our sustainability practices are deeply rooted in our love for the ocean. As divers, over the years we have seen human impacts on the watery world we love. That’s why we have taken measures to ensure we limit our impact on the environment.

Our goal is to create original, ocean inspired, high quality products that will live a long life and in return, decrease landfill waste.  We have carefully selected small family owned and operated factories to ensure the quality of our products as well as good working conditions and fair wages. We limit plastics in every way possible and use recycled and/or recyclable items when packaging, shipping, labeling, displaying, and advertising. Our headbands and our line of activewear (coming soon) are even made from recycled plastic bottles! We are always looking for ways to improve and do better.

In addition to minimizing our impact, we hope our patterns evoke a love of the ocean and the animals found within it along with a desire to protect them. We donate 10% of profits towards ocean conservation.  See our Conservation page for more information.