Our sustainability practices are deeply rooted in our love for the ocean. As divers, over the years we have seen human impacts on the watery world we love. That’s why we have taken measures to ensure we limit our impact on the environment.

Our goal is to create original, ocean inspired, high quality products that will live a long life and in return, decrease landfill waste.  We have carefully selected the factories we work with to ensure the quality of our products as well as good working conditions and fair wages. Most of our products are created from recycled materials. Learn more about how we turn turn waste into active wear on our Creation of Activewear page. We also limit plastics in every way possible and use recycled and/or recyclable items when packaging, shipping, labeling, displaying, and advertising. We are always looking for ways to improve and do better.

In addition to minimizing our impact, we aim for our patterns to evoke a love for the ocean and its creatures, while also fostering a desire to protect them. We donate 10% of profits towards ocean conservation.  See our Conservation page for more information.